Two Ems Inc
  • Your downtown Madison store for printing & more...

    Your downtown Madison store for printing & more...
  • Engraved stationery, letterpress notes for your correspondence

    Engraved stationery, letterpress notes for your correspondence
  • Large greeting card selection for your friends and family

    Large greeting card selection for your friends and family
  • Full-color brochures, post cards, flyers for your business

    Full-color brochures, post cards, flyers for your business


Business Cards • Wedding Invitations • Personalized Stationery


Leather Journals • Writing Papers & Pens • Ribbons & Wrap

POST ROAD PRESS at Two Ems, Inc.

Fine writing instruments in the window indicate that this family-owned print shop offers more than printing and papers. Fine papers to write on, engraved invitations to send are among the selections at Two Ems. And, behind the counter you can see our busy staff printing custom jobs on our Xerox high-speed digital press.

The best way to see all we offer is to come downtown in Madison, Connecticut. We're easy to find - if you stand beside the Town Clock and look straight south, you will see Two Ems, just across the Boston Post Road.

Until you can come in person, please stop here for a glance inside. Our strength is in the customization and personalization that is accomplished when we talk directly with you in person. For completely custom work, such as bridal invitations, we suggest you make an in-store appointment.

To place an order or get help with a new project, enter our online Customer Service Center. To download useful software and find helpful information, search our Resources & Support area. To learn more about us, browse through our Company Information section.

An easy-to-use pulldown menu, a direct search box, and a link to our contact form appear on each page. Our select vendors are represented at the bottom of each page, as are the organizations that we support.

3 Tips to Beef Up Your Email Marketing

While print definitely isn't dead, digital isn't necessarily going anywhere either—and with that, email marketing. You don't want to focus on one or the other, so while you may have a strong print campaign in your prospects’ hands, now is a good time to put some effort into beefing up your email marketing.

Here are a few tips to get your email marketing into fighting-fit shape.

Don't Let Gender Render You Useless
If you run gender-specific campaigns, this can seem like a no-brainer, but this happens. When you schedule a mailing that's set to target, say, women—make sure that your sending your email to women. This can be as simple as list maintenance and cleaning up your contacts. Also be aware that some names don't always scream a certain gender. Sending to Kelly Doe? May want to double-check what list they belong in.

Graphics Aren't Always an Email's Best Friend
Having graphic-heavy email marketing campaigns can weigh you down. We tend to assume that your recipients are using an email client that will allow them to see all the graphics in your message—and that's your first mistake. When you're building out your email marketing campaign, it's important to make sure your audience will still be able to understand your message without seeing the images. To play it safe, don't send out emails that are one big image. Include text and you'll have a better chance at avoiding the spam folder.

Spam Without the Can
A spam folder is to email what a trash can is to direct mail. The benefit of direct mail? That recipient is still physically holding that piece of mail and looking at it while they throw it away. Emails get sent to your spam folder without you even realizing it. How can you avoid the cyber trashcan? Don't include attachments in your campaigns—email programs will assume they include viruses. Be sure to watch your copy too. Including too many spamy words like "free," "bonus or "prize" can send you into the unseen. Don't let your time and money go to waste by sending it right where waste belongs.

You're not far off from a stellar email marketing campaign. Put these three tips into action to ensure this tool generates revenue for your business.

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